With the increased internet usage through smart devices like phones, tablets and other smart gadgets, smart devices have become the favourite and most often used medium to explore all the internet related stuff. People do shopping over phones, they book tickets for movies, order food from their favourite food points and perform several other activities over smart devices. Therefore, it is important that a website must emphasize its mobile responsiveness. A mobile responsive website gives your customers a perfect experience of the website in smart devices as well. This increases the brand reputation of the company and brings more audience to the website as well.

It is been said, "Content Is The King" in the digital marketing world. It is said so because it is the quality of the content that relates the actual relevancy of the website and their product and services. No website will be considered a relevant website unless and until its content flourishes good content along with its well-optimized title, headings, sub-headings, paragraphs and several other important content-related factors. A well-optimized content automatically relates to the relevancy of the content and makes it unique and user-friendly that helps in engaging more audience to the website. It also increases the brand reputation of the company.

Leading browsers are been used by the public to surf the internet. Some prefer Firefox, some prefer Explorer and some prefer other leading browsers to access the information or services on their suitable web browsers as when required. For a website, no matter which leading web browser the audience brings to use to access the internet, it is important that the website has its visibility across all major browsers especially the leading web browsers such as Internet Explorer, Safari, Opera, Chrome and Firefox. A well-designed website will show its consistency across all major web browsers and provide the best user experience to the audience.

A website will be considered user-friendly only if it is successfully accessible among its audience. There should be no restriction on the user of the website. A website should be in reach of vast audience. A website has to be accessible to every section of users. Users can be disabled, blind, or an elderly persons. They often use screen-readers to access online platforms. A good user-friendly website provides the best user experience to its users so that it can easily get access to the website. Hence the website has to be user-friendly so that it can be accessible to a large section of users serve the best user-friendly experience among its audiences.